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Ad sizes have to some extent been standardized; they are (in pixels):
- Sizes for rectangular/pop-up ads
- Medium Rectangle: 300 by 250
- Square Pop-Up: 250 square
- Vertical Rectangle: 240 by 400
- Large Rectangle: 336 by 280
- Rectangle: 180 by 150
- Sizes for banner/button ads
- Full Banner: 468 by 60
- Half Banner: 234 by 60
- Micro Button: 80 by 15
- Micro Bar: 88 by 31
- Button 1: 120 by 90
- Button 2: 120 by 60
- Vertical Banner: 120 by 240
- Square Button: 125 square
- Leaderboard: 728 by 90
- Sizes for "skyscraper" ads
- Wide Skyscraper: 160 by 600
- Skyscraper: 120 by 600
- Half Page Ad: 300 by 600
Note: all sizes are specified [width] by [height]. Example: "Wide Skyscraper: 160 by 600" really means "Wide Skyscraper: 160 pixels wide and 600 pixels tall"
| Banner Ad Size |
1 Month |
2 months |
4 Months |
6 Months |
1 Year |
468 x 60 |
$1,500 |
$2,880 |
$5,640 |
$8,280 |
$15,300 |
150 x 400 |
$750 |
$1,440 |
$2,820 |
$4,140 |
$7,650 |
150 x 150 |
$500 |
$960 |
$1,880 |
$2,760 |
$5,100 |
150 x 50 |
$400 |
$768 |
$1,504 |
$2,208 |
$4,080 |
Bottom Banner
Graphic File format: GIF or JPEG File Format
Size: 468x60
File Size Limit: 12K
Vertical/Skyscraper Banner
Graphic File format: GIF or JPEG File Format
Size: 150 x 400
File Size Limit: 12K
Square Banner
Graphic File format: GIF or JPEG File Format
Size: 150 x 150
File Size Limit: 9K
Badge Banner
Graphic File format: GIF or JPEG File Format
Size: 150 x 50
File Size Limit: 6K
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